"The idea of a single Eureka Moment is a dangerous lie. It makes us feel inadequate, because we haven't had ours yet".

That’s exactly what Mark Zuckerberg pointed out in 2017 during his Harvard commencement speech, suggesting that ideas don't come fully formed. You just need to get started on one.

Our tissue boxes are an invitation to rethink the definition of groundbreaking ideas — when building a business, or pivoting your life.