"The idea of a single Eureka Moment is a dangerous lie. It makes us feel inadequate, because we haven't had ours yet. If I had to know everything about connecting people before I began, I never would have built Facebook.”

That’s exactly what Mark Zuckerberg pointed out in 2017 during his Harvard commencement speech, suggesting that ideas don't come fully formed. They only become clearer as you work on them. You just need to get started on one.

And that's exactly what I wish someone had told me when I was at my lowest point. Stuck in the lows of corporate life, knowing I was made for more but having no clue on where and how to channel my energy. Constantly comparing myself to big influencers or businesses, second guessing every escape plan, waiting for the billion-dollar idea that never came.

And then it hit me. Without neglecting the idea of beconing a big player, i realised i hard to start small first. I founded Isocora Lab with one goal: to prove to myself — and to every girl who’s ever felt stuck like I did — that it’s possible to become a business owner starting from something simple and grounded, like a tissue box.

The Tissue Box Movement exists to remind us that everyone started small, in contrast to the modern obsession of instant success and “Eureka” moments.

Here, we believe in dreaming big and building your own way out by one step at a time. And this is your sign to start too. Start small. Start imperfect. But act on it.